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Something better is coming.
The last of my cortisol-addicted f*ckery is leaving my body
Building this business has forced me to look at some of the less flattering aspects of my own motivations.
So I'm rebuilding a few things behind the scenes.
The woman who launched this work in 2024 is no longer available.
I want to give myself the time to integrate what I'm learning before rushing into the next version.
The core idea hasn't changed.
Motivation and desire still sit at the centre of everything.
But right now I'm obsessed with a different question:
Why does it take total exhaustion for smart people to admit this shit isn't working?
Two things are open right now
GET OFF THE STRUGGLE BUS AND JOIN NOW
PAID: THE REISS MOTIVATION PROFILE® ASSESSMENT
If you want to understand what drives you, the RMP® is still available.
It reveals your core desires and the motivations shaping your decisions, habits, and frustrations.
FREE GROUP: NO MORE SHIT SANDWICHES
I'm opening a private group for a limited time.
We're going to explore one question together:
Why do smart people accept shit sandwich situations for way too long?
Why does the shit sandwich need to hit the fan before we finally say ENOUGH?
Then, on April 17th, I'll go live inside the group to introduce the framework I've been developing.
You can join the group without the test.
But if you already have your results, the feedback will be tailored to you.
IF YOU FELT A BIT ATTACKED, YOU ARE PROBABLY IN THE RIGHT PLACE
Trying harder isn't doable anymore. Let's talk about it.
You've done all the tried and true methods:
✅ optimize
✅ rationalize
✅ push through
And what do you have to show for it besides exhaustion?
Inside the group we're talking about why smart people keep doing this to themselves, and why things have to get unbearable before we finally say ENOUGH.
There's a better way to get shit done.
This group is temporary. Join the conversation and live training on April 17th. You can join without the test, but this will hit harder if you already know your results.
April 17th, 2026
Time Zone: EDT (exact time TBA)
Let's stay connected
Trying harder is dead. The new work is on the way.
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This work is based on the Reiss Motivation Profile®, a psychological assessment that identifies the core desires driving human motivation.
You can learn more about the science of motivation at: https://www.reissmotivationprofile.com/
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